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Brutal
Fact: Can You Win? |
What's
worse than loosing a sale? It's loosing after you spend a lot of time
and money in the sales process.
Take the guesswork out of selling,
the sooner you find out if you can win, the better!
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Does
the customer have a well defined project with a definitive timeline?
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Are
there business issues the customer is trying to resolve? Are they
observable?
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Are
there measurable
results
the customer is trying to achieve? Are they quantifiable?
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Has
the decision criteria been established.
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Have
the decision-makers/ influencers/ recommenders been identified?
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Do
you have the access to information and people you need?
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Is
there an incumbent
with entrenched relationships? Is the customer just trying to get pricing
leverage from them?
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Are there political or cultural alignments that
help or hurt your competitive position?
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Can
you provide a solution that exactly
meets the customers needs, and can you mitigate the personal risks
to the decision-maker
Qualifying
Workshop
If
you are spending valuable time and resources on opportunities that you
loose or that just go away, then this 1 day Qualifying Workshop is for your sales,
sales support, and management team. It will give them the
skills and techniques they need to determine their chances of winning -
early in the sales cycle.
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Sales
and Sales Support make qualifying a priority and when warning flags
go up, they will deal with issues directly rather than making
assumptions which can lead to disaster.
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Management
will learn to coach the sales team and ask the customer the critical
questions .
Workshop
Skills and Techniques
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Identify
target markets, accounts, and key people in the accounts.
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Use
of value propositions to generate interest.
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Use
listening and questioning to get the information you need.
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Recognize
warning signals and learn to deal with them immediately.
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Strategic
use of sales management in the qualifying process.
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Document
and validate the decision-criteria.
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Verify
that customer resources are sufficient.
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Meet with
decision-makers to validate decision making process.
Request
a free consultation »
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