Typically, (experienced) salespeople don't want to attend training. When they do, the first thing they hear is "if you get one thing out of this class, it will have been worth your time" - they have higher expectations then that. When they return from training, all they can talk about is the entertaining instructor. You've tried e-learning, books, audio and video tapes and still haven't seen a measurable improvement in performance.
Now you are asking yourself "why is Sales Acumen better, and how will it make a difference to my sales team and me?"
salespeople want to learn from the best
Simply put, Sales Acumen is as much about how you train as what you train. We start with the fact that salespeople are adults, and want to be treated that way. They want to learn from someone who has "been there, done that." They want the training to have direct impact on improving their performance. It makes a difference.
timeless sales principles
Sales Acumen is based on training principles, and principles do not change over time.
These effective learning principles, when paired with our course curriculum or, with our services that integrate our methodology into your in-house training programs, yield powerful results—improving the behavior and performance of the workshop participants.
adults want to be treated as adults
True learning takes place when you do things the right way. We know a good deal about what helps people learn. People will learn faster and better when they:
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